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Posts Tagged ‘Sandy Warr’

On Route Radio

Tuesday, April 6th, 2010

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April 2010 and the launch of ‘On Route Radio’, the new online radio service from Brighton and Hove Buses.

In this, their 75th Anniversary year, Brighton and Hove Buses are pleased to announce the launch of a new radio service on their website www.buses.co.uk

In a bold move, one of the country’s most progressive local bus companies has employed the services of Brighton based production company Your Message Made Easy to create a series of monthly radio features which can either be downloaded or streamed online.

The features will highlight some of the special ticketing deals, focus on some of the great days out available on the company’s buses and luxury coaches and provide entertaining and engaging content for the people of Sussex.

Mark Walker, Creative Director at Your Message Made Easy says “The internet and fast broadband enables any company to become a broadcaster. It’s our intention to use radio, already a trusted friend, not only as a great source of entertainment but also as a powerful marketing tool for Brighton and Hove Buses”.

Another regular feature, ‘Ask Roger’ sees Roger French, the Managing Director of Brighton and Hove Buses answering questions from the city’s bus passengers. This will be a direct and open forum where some of the public transportation issues arising in Brighton and Hove will be aired.

“The ASK Roger feature is a great opportunity for me to publicly respond to genuine feedback and comments received from our passengers out and about in the city”, Roger French explained.  “We’re delighted with our first On Route Radio monthly broadcasts and look forward to more in the coming months”.

On Route Radio – a regular appointment to listen at your desk or on the move!

To listen go to www.buses.co.uk/radio and for more information on how Brand Radio from Your Message Made Easy could work for you just get in touch.