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Archive for September, 2009

Your Brand Is Already Under Discussion.

Tuesday, September 1st, 2009

Your choice is whether or not to join in.

Engagement can be beneficial. Wise conversation curation can transform an ebbing sea of increasingly inattentive “consumers” into a thriving, engaged, interacting “community.”

But it introduces unpredictable risks. What the wired world wants is honesty, unguardedness, apologies, freebies. These are difficult propositions for liability-conscious corporate entities to entertain.

Your lawyers may not be happy. And nobody likes to make lawyers unhappy. But this is the kind of relationship people want with brands now…and that means, increasingly, this is how business is going to get done.

Check out “Story Telling Through Social Media”