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Archive for December, 2008

Speak Up!

Saturday, December 6th, 2008

oban

Background

With over 70% of web users not speaking English, there is a huge opportunity for companies to expand their markets and reach new audiences. It is not effective to simply translate your web site. Research has shown that there is a lack of awareness of international search engine optimisation and the benefits.

Objectives

To raise awareness and understanding of multilingual SEO.

Campaign

The challenge was to create a series of high quality, engaging podcasts that could clearly explain the general benefits of multi-lingual SEO and focus on specific industries. Each episode is a mix of interviews from key figures from those chosen industries, who talk about their experiences, and tips from experts from the world of SEO. The series is presented by London radio presenter Russell Pockett.

Results

In this, the fourth episode in the series for Oban Multilingual, we look at multilingual SEO for the travel industry. We clearly demonstrate how and why travel industry websites ought to go global, and look into some international trends and changes happening in online travel search behaviors. This podcast is a must-listen for any travel company interested in the opportunities beyond their own domestic markets.

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Winning in Business

Saturday, December 6th, 2008

Sinc

Background

The Sussex Innovation Cente is one of the top business incubators in the United Kingdom. Based at the University of Sussex in Brighton it has a reputation for ‘hothousing’ young companies with new products and services. Its tenants are young enterprises with a range of services and products, mostly in sectors such as high-end consumer research, computer sciences, computer gaming, health technology, and new media.

The Innovation Centre, known as SinC, provides various levels of commercial and business support and advice. SinC has also developed a new package of support and advice: “Super-Incubation”. Listen to the attached podcast to hear more!

Objectives

SinC wanted to promote its “Super-Incubation” product and improve its profile in the “incubation” market. It developed a plan to do so by podcasting a number of interviews with successful entrepreneurs who had used the “Super-Incubation” process. SinC also wanted to raise the benefits of being close to the superb research and business resources of the University of Sussex.

Mechanic

SinC chose Your Message Made Easy to record and produce a series of podcasts aimed at new businesses and entrepreneurs. These are distributed by Your Message Made Easy on iTunes, alongside podcasts from other elite universities.

For one of its podcasts Your Message Made Easy chose to focus on the story of Oban Multilingual. This is one of the few multilingual Search Engine Optimisers in the world. The company grew fast. To move to the next step, the level of being a scalable business, it needed to examine and overhaul to its proposition and systems.

Rory McLeod from Your Message Made Easy spoke to Oban’s founder and Chief Executive, Greg Holbrook.

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