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Archive for the ‘News’ Category

Pride & Joy – My Amazing 25 Year Journey With Brighton & Hove Buses

Sunday, June 6th, 2010

PRIDE & JOY – by Roger French OBE charts the history of Brighton & Hove Buses over the last quarter of a century and includes the background to many of the innovations made during this time.

Pride-Joy

To coincide with the release of ‘Pride & Joy’ Your Message Made Easy was asked to help in the promotion the the book. In a fascinating conversation Sean Bolger talks to the man behind the company Roger French. We discover more out about the man and his personal achievements and discover what impact his involvement in the city of Brighton and Hove has had, including his charity work of which all profits from the book are being donated.

What was it like to run a company during Mrs Thatcher’s 80’s and take it from nationalisation to privatisation? What was it like to own your own bus company and then sell it to a big group? This and more from the man who went from bus conductor to bus owner and who still has a clear vision for the future of one of the country’s most successful bus companies can be heard at On Route Radio.

Pride & Joy is available now and all profits from sales through Brighton & Hove Buses are being donated to the Martlets Hospice and the Argus Appeal, two local charities with which Roger French has been involved for many years.

On Route Radio is a Brand Radio product, produced for Brighton and Hove Buses by Your Message Made Easy. To find out how Brand Radio can work for your company or organisation just get in touch.

Priceless Value From Saatchi & Saatchi Chief Exec.

Monday, November 30th, 2009

saatchi

Kevin Roberts, CEO worldwide at Saatchi and Saatchi, talks to Sean Bolger about the new attraction economy and the need to engage and inspire.

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Your Brand Is Already Under Discussion.

Tuesday, September 1st, 2009

Your choice is whether or not to join in.

Engagement can be beneficial. Wise conversation curation can transform an ebbing sea of increasingly inattentive “consumers” into a thriving, engaged, interacting “community.”

But it introduces unpredictable risks. What the wired world wants is honesty, unguardedness, apologies, freebies. These are difficult propositions for liability-conscious corporate entities to entertain.

Your lawyers may not be happy. And nobody likes to make lawyers unhappy. But this is the kind of relationship people want with brands now…and that means, increasingly, this is how business is going to get done.

Check out “Story Telling Through Social Media”

Dial M for Mother

Monday, June 8th, 2009


babycenter

Background

India has a population of well over 1 Billion people, with an annual growth rate of 1.7% of the total population – so childbirth is quite a busy industry!  Unlike many large countries, 75% of women live in rural areas, where the infrastructure is less developed; safe, accurate pre natal health care and advice is also less readily available.  Historically, women also are less likely than a man to have access to the internet in these areas.  Delivery of accurate, up to date health advice for pregnant women was required, via a medium that is cheaply and easily accessible to all.  An IVR (Interactive Voice Response) system was chosen as the platform to reach mothers– to–be, due to the relative availability of low price mobile handsets (set to rise to 450 million subscribers by 2010) and call costs as low as one half of 1 rupee per minute.

Objectives

The aim: to help tackle the relatively high Infant Mortality Rates in some non – urban Indian areas, which are as high as 96/1000 births in some states.   As a secondary objective, tackling common, but easy to treat conditions that effect mothers – to – be in the country, such as Eclampsia and Anaemia was required.  35 weeks of pregnancy advice on a range of topics would be produced, recorded in both English and Hindi, along with related ‘Navigation Prompts’ to allow for the smooth functioning of the IVR system.

Mechanic

Information and advice was compiled by Content Consultants, working with a team of health care professionals based in India.  Your message worked to source an English and Hindi speaking female voiceover. Former ‘The Bill’ actor Seema Bowry was chosen for those skills and her relatable, friendly style of delivery.  Four recording sessions were conducted in studios based in London’s Soho, covering the English speaking content for the project.

Hindi speaking voices were cast and booked and a studio located in Delhi, the Indian base for the Babycenter website.  The Your Message team were then flown over to the Capital and spent 6 days intensively working in the studio recording, editing and converting the sound files to the appropriate ‘Vox’ format, for use in the IVR system.  There were some long nights and early mornings, as a demo version of the service was required to be up and running within days of arrival, for the American parent company to have a listen to.

Results

In total, over 800 separate pieces of audio were recorded and edited, including navigation prompts and content ‘buckets’, in both English and Hindi.  The key driver was to make the information reliable, trusted and accessible, with only subtle mentions of the Babycenter ‘Brand’ at the start of the navigation process.  Once the information had been delivered, 1 x 10 second ‘tag’ promoting Johnson & Johnson soap was included, to minimise the disruption to the flow of the informative content.

As a final part in the process, a BETA version of the phone system was moved onto the UAT (User Acceptance Testing) stage, which would iron out any bugs and problems; the panel was comprised of a cross section of 100 members from within the target group.