Your Message Made Easy

The third in our series of videos as we Get Bus(y) with Brighton & Hove Buses.

Our latest piece of work for Brighton & Hove has certainly got their customers talking about the new eco-friendly Coaster buses.

If you’ve ever had to wait for a bus in Brighton & Hove (hopefully not for too long), you’ll have noticed that each bus has a name. They’re all named after people no longer with us, who’ve made a significant contribution to the area or who had a strong connection with our city during their lifetime.

Many names you’ll know like musical legend Dusty Springfield or wartime hero Winston Churchill, but there are some names that make you scratch your head. Who was Maria Fitzherbert? What did William Stroudley do that makes him such a significant local figure? Or indeed what is Sir WInston’s connection with Brighton?

In our latest series of features for Brighton & Hove Buses heritage Sussex radio presenter Danny Pike enlists the help of some local experts to tell the stories behind the names that now ride pride of place on the front of the city’s buses.

For more click the “Know Our Names” tab at the On Route Radio Player

What is logistics management and why might a company need it?

As Spencer Kelly and the team from Walker Logistics explain, business might be booming but if it gets out of control and you can’t keep track of stock, orders and distribution, even the best made plans can turn to disaster.

We were asked by Walker Logistics to produce a short video that explained not only what logistics is but to clearly highlight the the values of their organisation to potential customers.

Walker Logistics from Mark Walker on Vimeo.

Your choice is whether or not to join in.

Engagement can be beneficial. Wise conversation curation can transform an ebbing sea of increasingly inattentive “consumers” into a thriving, engaged, interacting “community.”

But it introduces unpredictable risks. What the wired world wants is honesty, unguardedness, apologies, freebies. These are difficult propositions for liability-conscious corporate entities to entertain.

Your lawyers may not be happy. And nobody likes to make lawyers unhappy. But this is the kind of relationship people want with brands now…and that means, increasingly, this is how business is going to get done.

Check out “Story Telling Through Social Media”

If you have multiple Twitter accounts, and possibly different people responsible for different streams, take a look at Co Tweet. This is a brilliant way of keeping control and managing the flow of information.

Multiple account holders, monitor keywords and trends, tweet assignments and notifications… Brilliant.

More HERE

If 2008 was the year social media went mainstream, 2009 should be the year of content marketing… the corporation as media company, the brand as publisher and broadcaster.

Creating content that engages is the challenge. You can forget going out and buying an ad. You’ve got to create- or hire someone to create for you.

Read more

Today you need new, fresh, and interesting content that matches your company, your target audience, your marketing plans, and society as a whole. In short, you need an expertly planned content creation program that’s going to help your website meet your goals.

Read more

Jeremy Darroch talks here about the companies record results and he adds:

“Going forward we’re going to have fibre-optic technology and fast-stream high definition broadband.”

“At that point any company can become a broadcaster.”

Click here for more

Straightforward research on why people use Twitter. See what percentage use it to communicate with friends, who is using it using it to find news and who is using it to update their status. Includes statistics by gender and age on who is following bloggers, celebrities and more.

http://www.emarketer.com/Articles/Print.aspx?1007193